Adwords editor how to#

In this example the subject is “training.” What type of training? “Dog” training.

Most ad groups you create are going to have a subject and subject type. AdWords campaigns are a lot like a science experiment: try something out, see if it works, and then adjust and try again.Ĭreating a list of keywords can be harder than you might think, but I’ll show you a trick. You can let your ads run, and if you’re getting too much (or too little) traffic with your starting numbers, you can adjust it later. The truth is that every industry will have a different cost per click (CPC), so I recommend setting it at $0.50 or $1.00 to start. If you already have a good estimate for what you expect to pay per-click on AdWords, then you’ll be able to input a more accurate number. Keep in mind that you can always change your bids later on. Some people get confused with default max CPC. I want to have separate ads for my dog training, dog boarding, and my dog e-commerce because they are each individual branches of my business. Keep in mind that each ad group gets its own set of ads. In this example I have three different ad groups: one for my dog training services, one for my dog boarding services, and one for my dog e-commerce (toys, leashes, etc). The types of ad groups that you enlist are going to be very dependent on your industry. I’ve created three ad groups for my dog business. After creating your campaign, you will need to create ad groups: Rotating your ads evenly lets us optimize our ads manually. The default is set to have Google optimize our ads for us, but keep in mind that Google is primarily concerned with how many clicks your ads are receiving (since that’s how Google makes money). The reason that we want to set our ads to rotate evenly will be clearer later on (once we start creating our ads). From there you’ll fill out the boxes highlighted with the neon pink arrows above. First, you’re going to need to create a new campaign:Ĭlick the +Add Campaign drop down box and select Add CPC Campaign. For those of you who have been through the same steps in pursuing your passion and are now ready to build your own PPC campaign in AdWords, I have created an AdWords Editor 101 guide to help you get started building your very first campaign. Anyways, enough rambling about my life with dogs… Let’s say that I reach the point when I want to build a CPC campaign for my personal dog training business. After watching my first episode of “The Dog Whisperer” with Cesar Millan, I told myself “You could do that!” From there, I started my own business as a personal dog behaviorist to help people communicate with their canines more effectively. I also only signed up for ride-alongs with the K-9 officers (this lack of diversity was often frowned upon by my sergeants, but it was my passion, so their opinion didn’t have much of an effect).

I didn’t care about the police work I just wanted to spend time with the dogs (I only signed up for events when the drug, attack, or tracking dogs were involved). When I went to college, I volunteered with the local Police Department as a cadet. At 10 years old, I started volunteering with Guide Dogs for the Blind. I’d always end up sneaking aside to play with the family canine for hours on end.

However, for some reason I always got along with the dogs during such occasions. Too much small talk, too many people I didn’t really know (even if they remember when I was ‘ this’ big), certainly too hard to communicate to them that I’d rather be at home playing World of Warcraft. As a kid I was never fond of big family get-togethers.

Adwords editor how to#

Today, we’re going to talk about how to setup your business properly online using the AdWords Editor. Fun fact: I run a dog training business! It probably looks a lot like your business.